January 7, 2025, Las Vegas - CES 2025, the global Technology extravaganza, opened its doors inLas Vegas, showcasing the latest advancements in AI. As a prime showcase for AI integration, automobiles took center stage, blurring the lines between the automotive and consumer electronics industries.
Over 250 companies unveiled their automotive-related technologies at CES, including traditional automakers like Mercedes-Benz, BMW, and Honda, leading Chinese EV manufacturers like Geely, XPeng, and Great Wall Motors, and chipmakers and autonomous driving solution providers.
Intelligent cockpits, autonomous driving, High-performance chips, AI large Models, and connected car ecosystems remain key buzzwords. However, unlike previous years where futuristic concepts dominated, 2025 marks the tangible integration of AI into production vehicles, ushering in a new era of intelligent automobiles.
The AI Revolution in Automobiles
AI is revolutionizing the automotive landscape, enabling comprehensive upgrades in intelligent vehicles. In 2024, ChatGPT ignited the industry's pursuit of AI, with BMW, Mercedes-Benz, and Volkswagen showcasing AI-powered interactive cockpits. Yet, the focus was primarily on voice interaction, leaving doubts about practical implementation.
After a year of rapid progress, AI has become mainstream in the automotive sector. Leading brands like BMW and Mercedes-Benz are redefining luxury in the AI-driven era. At CES 2025, BMW premiered its new-generation BMW iDrive 全景 cockpit, featuring a combination of new technologies:
- Horizon Line Head-up Display
- 3D Head-up Display
- Ultra-Sensitive Intelligent Steering Wheel
- In-Car Control Center
Mercedes-Benz showcased its self-developed MB.OS operating system, which optimizes the user experience through enhanced voice interaction, in-vehicle entertainment, and advanced driver assistance.
Japanese and Korean automakers also unveiled their latest intelligent technologies. Honda showcased two pure electric 0 Series concept cars, emphasizing their smart operating system. The system-level chips and cockpit for the 0 Series Models are expected to be released next year.
Hyundai introduced a panoramic full-width windshield display, spanning from the driver's seat to the passenger seat, offering an immersive experience and displaying real-time driving information. The display is expected to be gradually applied to vehicles starting in 2027.
Chinese Automakers at the Forefront
Chinese automakers have taken the lead in the integration of AI and automotive technologies, leveraging their strengths in hardware and intelligent software:
- Geely: Geely's premium EV brand, Zeekr, made four major announcements at CES 2025, covering strategy, technology, and products. In partnership with Qualcomve powerof AI in the automotive industry. As AI technologies mature and integrate with vehicles, we can expect new frontiers in intelligent transportation, safety, and the redefinition of the driving experience.
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